In early August, the Obama campaign will launch a new effort aimed at bringing young Evangelicals together in support of Barack Obama. This effort was going to be called "The Joshua Generation" but the campaign ran into some legal issues using that name. The Brody File has an exclusive sneak peak at what the web launch site will look like. Click here for that.
The new name has not been officially chosen yet but I can give you some details of what it'll be about.
The Obama campaign says they've had an enormous response from younger Evangelicals when it comes to his faith message. So this site will be a gathering place if you will for these younger Evangelicals to get on the same page and start house parties, blog like crazy and organize and volunteer for service projects across America spreading the faith message coming from Obama.
There's no doubt Obama has engaged an eager and energetic younger crowd during this presidential campaign. These twenty somethings wants to discuss issues beyond abortion and marriage. Obama is tapping into that. Will the McCain campaign combat this effort and highlight the fact that younger Evangelicals care deeply about abortion and marriage as well? My sense is the heavy lifting on this will have to come from conservative pro-family organizations. At this point the Obama campaign is winning the narrative on the younger Evangelical front. Not a surprise from an religious outreach team that has been on its "A" game ever since Obama announced his intentions to run for President.