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Friday, November 30, 2012

Is Your Favorite Store 'Naughty' or 'Nice?'

Going shopping this weekend? Want to know if your favorite stores are "naughty" or "nice?"

The Liberty Counsel launched its "Friend or Foe of Christmas" campaign a decade ago to fight the censor of Christmas in public places. The group also launched its "Naughty or Nice" list that examines retailers and whether or not they acknowledge the Christmas holiday that boosts their bottom line.

Watch Mat Staver, chairman of Liberty Counsel, explain which side of the list has grown over the years.

Jennfer Wishon: Tell me about the Liberty Counsel's "naughty and nice" list that you're asking consumers to take a look at before they head out to the mall.

Staver: Liberty Counsel ten years ago launched the "friend or foe" Christmas campaign. It's designed to educate and, if necessary, to litigate to make sure that Christmas is not censored. As part of that campaign in terms of education with regards to Christmas in the public sector - whether it's nativity scenes or singing Christmas carols in public schools - we launched the "naughty and nice" list.

The "naughty and nice list" is actually a list of retailers in relationship to how they treat Christmas. The "naughty" list includes retailers that profit off of Christmas while pretending that it doesn't exist and the "nice" list is retailers that actually acknowledge Christmas.

The good news is that over the years we've seen a major movement from the "naughty" side to the "nice" side. We've seen for example, even Wal-mart, the world's largest retailer - a number of years ago you couldn't find a Christmas tree - they were called "holiday trees" and when you went to the checkout and talked to the cashier and you would say "Merry Christmas" the cashier was instructed to return the response "Happy Holidays."

if you said no, "Merry Christmas," they would say, "I can't say Merry Christmas, only Happy Holidays." The good news is that people - consumers made their voices known to Wal-Mart and others and to Wal-Mart's credit, the next year they changed and now acknowledge Christmas.

We've seen a big movement in that direction. So at our website at Liberty Counsel's website, we have the "naughty and nice" list. You can click on the "I love Christmas" icon and print out the "naughty and nice" list. We ask retailers and shoppers to print it off and go to those stores that acknowledge Christmas and then tell them why you're doing so.

On the other hand, the other stores that are on the "naughty" list call them of contact them and tell them why you're going to patronize their competitors and that you won't patronize them during Christmas until they actually acknowledge Christmas. That's what we're trying to do is empower consumers to make sure that Christmas is not censored.

posted @ Friday, November 30, 2012 11:06 AM | Feedback (3)